F-commerce not a threat to retail? (facebook storefronts)
Finally, some good news comes out of the ether for retailers. Following on the heals of report after report about the threats of mobile, e-commerce and the internet to retailing we finally have some news of something that hasn’t been working – the marriage of social and e-commerce. The largest incarnation of this being Facebook’s attempt at storefronts. Otherwise known as F-commerce. Read more
Possibly Related Posts:
- Mobile Disrupting Path to Purchase
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
Mobile Disrupting Path to Purchase
A recent white paper produced by brickmeetsclick.com entitled “Mobile-izing Grocery Shopping” outlines some of the impacts that growing mobile programs may have on the grocery store, and in particular to the path to purchase.
The white paper is definitely worth the read (you can download it here) as it outlines and explores some of the core ways in which mobile will benefit shoppers in-store (savings of time, $$, and convenience) as well as some of the main impacts for the grocer. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
2012 – the year of mobile convergence for retailers?
Probably one of the most insightful posts on mobile and retailing was recently published on Forbes.com by John Caron of Modiv Media – one of the most holistic mobile solution providers out there for retailers.
“For Mobile Commerce: the Year of Convergence and Context” explores the mobile related trends that will influence retailing over 2012. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- Mobile Disrupting Path to Purchase
- Mobile apps not a silver bullet?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
Mobile apps not a silver bullet?
A recent discussion article on RetailWire.com entitled “The Fallacy of the Connected Consumer’s Love of Mobile Apps” by Rick Moss daws on some interesting research to show that mobile may not be the silver bullet that many retailers and industry players have previously thought.
According to the report, Meet the Connected Consumer: How Tablets, Smartphones and Facebook are Changing the Ways Consumers Shop, only 4% of respondents shoppped within an app on the phone. Furthermore, only 14% shopped using their smartphones compared to 87% who used their PC’s. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- Mobile Disrupting Path to Purchase
- 2012 – the year of mobile convergence for retailers?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
Changing face of Retail – a threat to grocers?
It’s an amazing period that we’re in right now, that we can witness the considerable changes that are affecting massive industries in real time right in front of our eyes. See: search engines for the publishing industry; iTunes, Pandora, and YouTube for the music industry; Amazon for the retail industry. The pace at which these changes are taking place is impressive and can sometimes leave us confused as to which trends are lasting and which are not.
Three recent developments in the retail industry, we believe, are indications of what’s to come and will form the basis of considerable future change. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- Mobile Disrupting Path to Purchase
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Check out Comedy
Claims Halo effect
A recent post published by Caroline Scott- Thomas on FoodNavigator-usa.com drew attention to studies that indicate that products labelled with certain ethical claims create a halo effect around the percieved nutritional content.
The post highlights two studies that indicate that products that make ethical claims such as ‘organic‘ or ‘fair trade‘ were perceived to have better nutritional content than similar products without the ethical claims. Read more
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- Added Sugar increases risk of Heart Disease
- 29 Iphone apps for foodies
- FoodEssentials Data Overview
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- Research: Orange Juice – What people are looking for
