4th of July Sale – FoodEssentials Scanner Free
Happy 4th of July -FoodEssentials Scanner is Free
To celebrate the long weekend and to launch in to the festive sprit we have decided to run an unprecedented sale by offering the FoodEssentials Scanner for FREE. It normally retails at $4.99 and so this represents considerable savings.
The FoodEssentials Scanner takes the work out of understanding food labels. Scan a bar-code in-store or at home and cutomize your food label view to display any nutrient, allergen, additive or ingredient properties. The properties are understood at a glance through a traffic light system. It is also possible to compare products side by side to find the best product to suit your specific dietary needs.
The FoodEssentials Scanner is the premier application for helping you to interpret food labels.
Here’s what people are saying:
¨FoodEssentials Scanner is the best app that I’ve seen for those suffering from food allergies and intolerances.¨ theiphonemom.com
¨I love this app. My son has allergies and this makes it very easy to check for allergens when shopping. My wife and I use it to compare nutritional information. Very cool.¨ MJP123 – itunes review
¨How cool is it to be able to know what a grocery item has in it quickly and easily? By using the Food Essentials scanner, I truly know what I’m purchasing before putting anything into my system. Having a lot of food allergies in the past, this is a very handy and useful tool for me.¨ RRS Comm- iTunes Review
We hope you all have a happy and healthy 4th of July (although not too healthy!!)
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38% of Mobile users seek out Food Apps
A recent study published by Nielsen stated that in the month of the study, 38% of people who downloaded a mobile application downloaded an app from the Food/ Entertainment category.
The top categories were Games, News/ Weather, Maps/ Navigation / Search, Social Networking, Music, and then Food / Entertainment. Read more
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Corn Allergy Released
Due to popular demand we have recently launched CORN as an allergen on the FoodEssentials Scanner. It took about a week for our research team to go through the 35,000+ ingredients in our database to attach the corn property to all those relevant ingredients.
Dagan, and the research team worked really hard to get this one out there asap. And so we’re happy to announce that you can now scan food products and be confident that the FoodEssentials Scanner will highlight the ingredients in the product that contain Corn. Read more
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Added Sugar increases risk of Heart Disease
A new study in the Journal of American Medical Association and reported on by NPR radio (you can listen to the report here) stated that consumption of added sugar can increase your risk of heart disease.
Added sugars are in everything, and are hard to avoid because there is no requirement for manufacturers to differentiate between added and natural sugars on the food label. The only way you can avoid them is by searching the food label for the hundreds of ingredients that are considered added sugar.
The NPR report goes on to quote Jene Welsh, a registered nurse and researcher at Emory University, who states that at least 15% of calories consumed by Americans can be attributed to added sugar. This is the equivalent of 21 teaspoons of added sugar a day!! And people who consumed the most added sugar in the Emory University study consumed about 46 teaspoons a day. Whereas those who consumed the least amount of added sugar (less than 7 teaspoons a day) had the lowest risk of heart disease. Read more
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FoodEssentials Scanner Version 2.0 released
You’ve spoken and we’ve listened. On April 6th 2010 version 2.0.0 of the FoodEssentials Scanner was released. Based largely on the feedback we recieved from version 1.0.0 the new releases add some great functionality and robustnes to the FoodEssentials Scanner. Below is an outline of the major developments: Read more
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29 Iphone apps for foodies
Here’s a list of 29 iphone apps for foodies. The list includes diet tools, recipe tools, nutrition and food label tools and a whole host of others. Let us know if there are any others that we’ve missed out.
Recipe and Food tools:
Ratio
Free yourself from recipes! The best-selling cookbook, Ratio: The Simple Codes Behind the Craft of Everyday Cooking, by me, Michael Ruhlman, is now an iPhone app that will help you calculate amounts of ingredients in all the fundamental culinary preparations. Read more
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FoodEssentials Data Overview
We’ve had a fair few questions about our data scans so I thought i’d address it in a quick post. The questions and comments generally fall in to 3 categories. The scope of the data, the accuracy of the data, and the geographic limitations of the data.
Data Scope:
We presently have a base database of 160k commercially available products and are continually working to increase the size and relevance of this database. At present, it is largely products available in general supermarkets and therefore will rarely, if ever, return results for products in specialty stores such as WholeFoods or Trader Joe’s. However, we hope to address this by capturing more data. Read more
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Some Recent Feedback
Now that the FoodEssentials Scanner is live we’re beginning to get some feedback. Most of that feedback has been excellent and we thank everyone for their kind words. However, as is inevitable we have received some hard constructive criticism from some concerned parents with allergies. It is always hard to receive harsh critiscism, but a valuable experience non-the-less. To learn from it I would like to address the issues raised below. Read more
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Industry Watch: Guiding Stars in Shopper Iphone Application
Guiding Stars recently partnered with iPhone development company ReachEveryWhere to incorporate their Stars in to the very popular Shopper iphone application. The application, which can be seen by following the last link sells for about 99cents in the iPhone and itunes store.
It looks like it will be a very successful partnership with the simplicity of Guiding Stars product ratings providing the ability for Shopper users to compare products in the process of building shopping lists. The demonstration of the shopper product is very slick and demonstrates its core functionality.
Shopper is the leading grocery iPhone application. Guiding Stars is a leading food product rating system available in over 1300 supermarkets. The food rating area is growing significantly with several competitors including Nuval and the recently controversial SmartChoices. This move by Guiding Stars is intriguing and strategically valuable for market acceptance. It will be interesting to see how well the system works and how their competition respond.
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Building Loyalty with Health & Wellness
A recent article posted in Progressive Grocer in September and written originally by Jeff Weidauer, VP of marketing, Vestcom International peaked my interest. He raises some very valid points which I will outline below as well as providing some of my own thoughts. (click here for a PDF version of the article)
Overview:
The article discusses the benefits for grocers in providing Health and Wellness (H&W) solutions to their customers, the primary benefit being increased loyalty. The article states that the two main trends leading towards this are:
- Increased demand for H&W information
- The inherent trust the consumer places on their local grocer (apprently more than their own GP)
To this I would add:
- The increased availability and affordability of H&W programs for the retailer
The major benefit gained from running a successul H&W program is increased customer loyalty as the article states; ¨Because loyalty is created from a bond with your shoppers that is more than just price. It’s a natural result of providing the products, services and information that shoppers need in an increasingly complex world.¨ Read more
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LiveRight with Shoprite(R) teams withFoodEssentials
Today we launched our first collaboration with a major supermarket in the LiveRight with Shoprite(R) Food Comparison Tool . It is our first generation of Grocer tools that allows Shoprite(R) shoppers to search and compare Shoprite(R) products for allergen, additive or ingredient properties and to view the food labels.
This tool will help customers to find and create lists of products that best suit their specific dietary needs. It it a new generation of Health and Wellness tool that leverages the power of our database to cover everyones health needs. Read more
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FoodEssentials Scanner now in private Beta
We here at FoodEssentials have been hard at work with the talented team at Beaver Creek Consulting over the last few weeks to deliver what we hope will be the game changing FoodEssentials Scanner. And we are proud to annouce that we are presently in private Beta mode and looking for testers to help us get it ready for launch.
In the field of Food and Food Label Scanning technology there are heaps of great applications out there. But we felt that non of them delivered an application that had the potential to be a comprehensive solution. The problem lies largely in the data. Most applications only use nutritional data which is very important, but we all know that that’s only part of the food label data. Read more
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FoodEssentials Scanner approved and is now Live!!
We’re Now Live!!
It took less than 48 hours for Apple to approve the FoodEssentials Scanner. We take that to mean someone in apple likes what we’re doing. Or perhaps that’s just the way it is nowadays. Either way we’re very excited to announce that the FoodEssentials Scanner is now LIVE!!
Unfortunately, as we were expecting the approval processto take a week we’re playing catchup with out videos and ¨about¨materials and so only have raw videos at this stage (see below). Over the next week we’ll have some really slick materials coming out. Onwards and upwards. Read more
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FoodEssentials Scanner giveaway #1
It’s March Madness:
We’re giving away 5 free access codes to the FoodEssentials Scanner ($4.99 in the iPhone application store) to the first 5 people who RT to this twitter message.
@foodessentials : Free Prize – Free FoodEssentials Scanner access code for the 1st 5 people who RT this – http://bit.ly/9r22tO
visit us on twitter to ReTweet this message and have a chance to win.
The First 5 people to RT the message on Twitter will win a promo code that will enable them to Redeem the FoodEssentials Scanner Application on their iPhone for FREE. Read more
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Lower Cholesterol Through Diet
You Don’t Have to Be a Geek to Lower Cholesterol Through Diet
Guest post by Deborah H Land of CholesterolLoweringDiets.net
a. Cholesterol Myths – both Good and Bad
There are actually two types of cholesterol, which is not a known fact for people who misconstrue it as something bad. HDL is the name of the good cholesterol, while the bad one is called LDL. A bloodstream with too much LDL will result in plaques in the arteries. Over time, blood will have a difficult time travelling your arteries because the opening becomes narrow thanks to the amount of bad cholesterol in it. Read more
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The new iPhone 4G?
All the data you’d ever need!
FoodEssentials has had the considerable privilege of working directly with Steve and the Apple team on developing the iPhone 4G. It was an excellent experience for the FoodEssentials team and we’re really happy that the guys and gals at Apple were willing to extend the length of the iPhone 4G to better include the vast amount of data provided on the FoodEssentials Scanner.
Disclaimer: Need I say it? Just in case, this is not real. I was putting together a graphic to communicate to some partners the data that the FoodEssentials Scanner could display and then I thought it’d look cute in an iphone case et voila. You have an exclusive iPhone 4G. Some credit is due though… I did it all on Microsoft Paint.
(all data represented is real as can be found on the FoodEssentials Scanner)
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