F-commerce not a threat to retail? (facebook storefronts)
Finally, some good news comes out of the ether for retailers. Following on the heals of report after report about the threats of mobile, e-commerce and the internet to retailing we finally have some news of something that hasn’t been working – the marriage of social and e-commerce. The largest incarnation of this being Facebook’s attempt at storefronts. Otherwise known as F-commerce. Read more
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- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
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Mobile Disrupting Path to Purchase
A recent white paper produced by brickmeetsclick.com entitled “Mobile-izing Grocery Shopping” outlines some of the impacts that growing mobile programs may have on the grocery store, and in particular to the path to purchase.
The white paper is definitely worth the read (you can download it here) as it outlines and explores some of the core ways in which mobile will benefit shoppers in-store (savings of time, $$, and convenience) as well as some of the main impacts for the grocer. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
