2012 – the year of mobile convergence for retailers?
Probably one of the most insightful posts on mobile and retailing was recently published on Forbes.com by John Caron of Modiv Media – one of the most holistic mobile solution providers out there for retailers.
“For Mobile Commerce: the Year of Convergence and Context” explores the mobile related trends that will influence retailing over 2012. Read more
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- Mobile apps not a silver bullet?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
- Aisle50 – Groupon for food
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Mobile apps not a silver bullet?
A recent discussion article on RetailWire.com entitled “The Fallacy of the Connected Consumer’s Love of Mobile Apps” by Rick Moss daws on some interesting research to show that mobile may not be the silver bullet that many retailers and industry players have previously thought.
According to the report, Meet the Connected Consumer: How Tablets, Smartphones and Facebook are Changing the Ways Consumers Shop, only 4% of respondents shoppped within an app on the phone. Furthermore, only 14% shopped using their smartphones compared to 87% who used their PC’s. Read more
Possibly Related Posts:
- 2012 – the year of mobile convergence for retailers?
- Check out Comedy
- Changing face of Retail – a threat to grocers?
- Aisle50 – Groupon for food
- Building Loyalty with Health & Wellness
Claims Halo effect
A recent post published by Caroline Scott- Thomas on FoodNavigator-usa.com drew attention to studies that indicate that products labelled with certain ethical claims create a halo effect around the percieved nutritional content.
The post highlights two studies that indicate that products that make ethical claims such as ‘organic‘ or ‘fair trade‘ were perceived to have better nutritional content than similar products without the ethical claims. Read more
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Check out Comedy
A pretty hilarious take on how real life check outs would be if they were like online checkouts. (originally viewed at integershoppingmarketing.com
Now although this is tongue in cheek, there was a comment on the original article that gave me pause. Mpaskal said..
While this is hysterical and very accurate, I haven’t yet come to expect the same experience online that I have at retail. I shop online for things I don’t need immediately and require a higher involvement level (easier to do extensive research and comparison).When I go to the store, I expect some human interaction and a very simple checkout process. But I think that’s a great way to think about enhancing the online shopping experience… Read more
Possibly Related Posts:
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Changing face of Retail – a threat to grocers?
- Aisle50 – Groupon for food
- Building Loyalty with Health & Wellness
