4th of July Sale – FoodEssentials Scanner Free
Happy 4th of July -FoodEssentials Scanner is Free
To celebrate the long weekend and to launch in to the festive sprit we have decided to run an unprecedented sale by offering the FoodEssentials Scanner for FREE. It normally retails at $4.99 and so this represents considerable savings.
The FoodEssentials Scanner takes the work out of understanding food labels. Scan a bar-code in-store or at home and cutomize your food label view to display any nutrient, allergen, additive or ingredient properties. The properties are understood at a glance through a traffic light system. It is also possible to compare products side by side to find the best product to suit your specific dietary needs.
The FoodEssentials Scanner is the premier application for helping you to interpret food labels.
Here’s what people are saying:
¨FoodEssentials Scanner is the best app that I’ve seen for those suffering from food allergies and intolerances.¨ theiphonemom.com
¨I love this app. My son has allergies and this makes it very easy to check for allergens when shopping. My wife and I use it to compare nutritional information. Very cool.¨ MJP123 – itunes review
¨How cool is it to be able to know what a grocery item has in it quickly and easily? By using the Food Essentials scanner, I truly know what I’m purchasing before putting anything into my system. Having a lot of food allergies in the past, this is a very handy and useful tool for me.¨ RRS Comm- iTunes Review
We hope you all have a happy and healthy 4th of July (although not too healthy!!)
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38% of Mobile users seek out Food Apps
A recent study published by Nielsen stated that in the month of the study, 38% of people who downloaded a mobile application downloaded an app from the Food/ Entertainment category.
The top categories were Games, News/ Weather, Maps/ Navigation / Search, Social Networking, Music, and then Food / Entertainment. Read more
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Lower Cholesterol Through Diet
You Don’t Have to Be a Geek to Lower Cholesterol Through Diet
Guest post by Deborah H Land of CholesterolLoweringDiets.net
a. Cholesterol Myths – both Good and Bad
There are actually two types of cholesterol, which is not a known fact for people who misconstrue it as something bad. HDL is the name of the good cholesterol, while the bad one is called LDL. A bloodstream with too much LDL will result in plaques in the arteries. Over time, blood will have a difficult time travelling your arteries because the opening becomes narrow thanks to the amount of bad cholesterol in it. Read more
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Corn Allergy Released
Due to popular demand we have recently launched CORN as an allergen on the FoodEssentials Scanner. It took about a week for our research team to go through the 35,000+ ingredients in our database to attach the corn property to all those relevant ingredients.
Dagan, and the research team worked really hard to get this one out there asap. And so we’re happy to announce that you can now scan food products and be confident that the FoodEssentials Scanner will highlight the ingredients in the product that contain Corn. Read more
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Added Sugar increases risk of Heart Disease
A new study in the Journal of American Medical Association and reported on by NPR radio (you can listen to the report here) stated that consumption of added sugar can increase your risk of heart disease.
Added sugars are in everything, and are hard to avoid because there is no requirement for manufacturers to differentiate between added and natural sugars on the food label. The only way you can avoid them is by searching the food label for the hundreds of ingredients that are considered added sugar.
The NPR report goes on to quote Jene Welsh, a registered nurse and researcher at Emory University, who states that at least 15% of calories consumed by Americans can be attributed to added sugar. This is the equivalent of 21 teaspoons of added sugar a day!! And people who consumed the most added sugar in the Emory University study consumed about 46 teaspoons a day. Whereas those who consumed the least amount of added sugar (less than 7 teaspoons a day) had the lowest risk of heart disease. Read more
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The new iPhone 4G?
All the data you’d ever need!
FoodEssentials has had the considerable privilege of working directly with Steve and the Apple team on developing the iPhone 4G. It was an excellent experience for the FoodEssentials team and we’re really happy that the guys and gals at Apple were willing to extend the length of the iPhone 4G to better include the vast amount of data provided on the FoodEssentials Scanner.
Disclaimer: Need I say it? Just in case, this is not real. I was putting together a graphic to communicate to some partners the data that the FoodEssentials Scanner could display and then I thought it’d look cute in an iphone case et voila. You have an exclusive iPhone 4G. Some credit is due though… I did it all on Microsoft Paint.
(all data represented is real as can be found on the FoodEssentials Scanner)
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FoodEssentials Scanner Version 2.0 released
You’ve spoken and we’ve listened. On April 6th 2010 version 2.0.0 of the FoodEssentials Scanner was released. Based largely on the feedback we recieved from version 1.0.0 the new releases add some great functionality and robustnes to the FoodEssentials Scanner. Below is an outline of the major developments: Read more
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29 Iphone apps for foodies
Here’s a list of 29 iphone apps for foodies. The list includes diet tools, recipe tools, nutrition and food label tools and a whole host of others. Let us know if there are any others that we’ve missed out.
Recipe and Food tools:
Ratio
Free yourself from recipes! The best-selling cookbook, Ratio: The Simple Codes Behind the Craft of Everyday Cooking, by me, Michael Ruhlman, is now an iPhone app that will help you calculate amounts of ingredients in all the fundamental culinary preparations. Read more
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FoodEssentials Data Overview
We’ve had a fair few questions about our data scans so I thought i’d address it in a quick post. The questions and comments generally fall in to 3 categories. The scope of the data, the accuracy of the data, and the geographic limitations of the data.
Data Scope:
We presently have a base database of 160k commercially available products and are continually working to increase the size and relevance of this database. At present, it is largely products available in general supermarkets and therefore will rarely, if ever, return results for products in specialty stores such as WholeFoods or Trader Joe’s. However, we hope to address this by capturing more data. Read more
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Some Recent Feedback
Now that the FoodEssentials Scanner is live we’re beginning to get some feedback. Most of that feedback has been excellent and we thank everyone for their kind words. However, as is inevitable we have received some hard constructive criticism from some concerned parents with allergies. It is always hard to receive harsh critiscism, but a valuable experience non-the-less. To learn from it I would like to address the issues raised below. Read more
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