FoodEssentials Scanner now in private Beta
We here at FoodEssentials have been hard at work with the talented team at Beaver Creek Consulting over the last few weeks to deliver what we hope will be the game changing FoodEssentials Scanner. And we are proud to annouce that we are presently in private Beta mode and looking for testers to help us get it ready for launch.
In the field of Food and Food Label Scanning technology there are heaps of great applications out there. But we felt that non of them delivered an application that had the potential to be a comprehensive solution. The problem lies largely in the data. Most applications only use nutritional data which is very important, but we all know that that’s only part of the food label data. Read more
Possibly Related Posts:
- LiveRight with Shoprite(R) teams withFoodEssentials
- Building Loyalty with Health & Wellness
- Research: Breakdown of Calorie comparisons
- Research: Most Popular Aisles and Food Categories by Food Comparisons
- Research: Overview of the Most Popular Food Comparisons
LiveRight with Shoprite(R) teams withFoodEssentials
Today we launched our first collaboration with a major supermarket in the LiveRight with Shoprite(R) Food Comparison Tool . It is our first generation of Grocer tools that allows Shoprite(R) shoppers to search and compare Shoprite(R) products for allergen, additive or ingredient properties and to view the food labels.
This tool will help customers to find and create lists of products that best suit their specific dietary needs. It it a new generation of Health and Wellness tool that leverages the power of our database to cover everyones health needs. Read more
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- FoodEssentials Scanner now in private Beta
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- Research: Breakdown of Calorie comparisons
- Research: Most Popular Aisles and Food Categories by Food Comparisons
- Research: Overview of the Most Popular Food Comparisons
Building Loyalty with Health & Wellness
A recent article posted in Progressive Grocer in September and written originally by Jeff Weidauer, VP of marketing, Vestcom International peaked my interest. He raises some very valid points which I will outline below as well as providing some of my own thoughts. (click here for a PDF version of the article)
Overview:
The article discusses the benefits for grocers in providing Health and Wellness (H&W) solutions to their customers, the primary benefit being increased loyalty. The article states that the two main trends leading towards this are:
- Increased demand for H&W information
- The inherent trust the consumer places on their local grocer (apprently more than their own GP)
To this I would add:
- The increased availability and affordability of H&W programs for the retailer
The major benefit gained from running a successul H&W program is increased customer loyalty as the article states; ¨Because loyalty is created from a bond with your shoppers that is more than just price. It’s a natural result of providing the products, services and information that shoppers need in an increasingly complex world.¨ Read more
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- The next target for the food conscious community
- Smart Choices RIP
- Progressive Grocer wants to know about H&W initiatives
Research: Breakdown of Calorie comparisons
In the last 6 months we have performed an open online survey on FoodEssentials.com to learn about what people care about when looking at and comparing food labels. In total we have recorded the results of over 30,000 unique sessions and have a vast amount of data to analyse. We will be releasing regular summariesof the data over the next few months. In this post we will explore what people are looking at when they have compared products by Calories.
Calories Overview:
Calories was the number one most compared variable at 6.3% of all comparisons (638530). This was closely followed by Gluten (4.6%), Preservative (3.8%), Sodium (3.7%), and Fiber comparisons (3.6%). As can be seen by just these results, Calories was significantly more popular a comparison than the others – and this comes by no surprise. Read more
Possibly Related Posts:
- FoodEssentials Scanner now in private Beta
- LiveRight with Shoprite(R) teams withFoodEssentials
- Building Loyalty with Health & Wellness
- Research: Most Popular Aisles and Food Categories by Food Comparisons
- Research: Overview of the Most Popular Food Comparisons
Research: Most Popular Aisles and Food Categories by Food Comparisons
Following on from the last post in this series of FoodEssentials Research posts, we will further explore what people are comparing on FoodEssentials by looking at the aisles and food categories. All food labels in the database are categorized under an Aisle / Shelf / Food Category system that helps one to locate the products more easily, such as Cereal & Breakfast Foods / Cereal / Bran Cereal. In this post we will look at which aisles and food categories have received the most comparisons in 2009 so far.
Aisles by Food Comparison
The graph below shows the top 10 aisles by food comparison. Aisles are the broadest type of food category and can best be understood by thinking of the aisles in a supermarket. The results show the most popular aisles by the number of food comparisons undertaken on FoodEssentials.com. Read more
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- FoodEssentials Scanner now in private Beta
- LiveRight with Shoprite(R) teams withFoodEssentials
- Building Loyalty with Health & Wellness
- Research: Breakdown of Calorie comparisons
- Research: Overview of the Most Popular Food Comparisons
Research: Overview of the Most Popular Food Comparisons
In a new series of posts categorized under ¨FoodEssentials Research¨, I will be regularly publishing research data from the FoodEssentials LabelBase Database and FoodChoice Database. I briefly describe each database at the bottom of this post. The aim of these posts is to provide the community with unique insight in to Food label data and the Food Comparison data as well as to highlight and outline the type of data available in the FoodEssentials databases.
Overview of the Most Popular Food Comparisons
The graph below shows the top 10 food comparisons on FoodEssentials.com by users in 2009. A food comparison is defined as a choice of an additive, allergen, or ingredient variable when comparing various food products on FoodEssentials.com. The table below the graph goes in to a little more detail showing the food comparisons for all 38 variables available at this stage. Read more
Possibly Related Posts:
- FoodEssentials Scanner now in private Beta
- LiveRight with Shoprite(R) teams withFoodEssentials
- Building Loyalty with Health & Wellness
- Research: Breakdown of Calorie comparisons
- Research: Most Popular Aisles and Food Categories by Food Comparisons
FoodEssentials: What is in Your Food? Interview With CEO
Anton Xavier, the CEO of FoodEssentials was recently interviewed by Donna Davis on behalf of Associated Content. We thought it would be a great idea to post the interview so all could see, and invite all of our readers and subscribers to post any comments or questions they may have. If you feel as though you have a question that you would like our CEO to answer, then feel free to ask away. Look forward to reading your comments!
A New Website Bares All
The following is an interview with Anton Xavier, the director of a new website for product information and public awareness. It may just become the wave of the future in consumer information: Read more
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