4th of July Sale – FoodEssentials Scanner Free

Posted by axavier on July 3, 2010 · Leave a Comment 

photo3Happy 4th of July -FoodEssentials Scanner is Free

To celebrate the long weekend and to launch in to the festive sprit we have decided to run an unprecedented sale by offering the FoodEssentials Scanner for FREE.  It normally retails at $4.99 and so this represents considerable savings.

The FoodEssentials Scanner takes the work out of understanding food labels.  Scan a bar-code in-store or at home and cutomize your food label view to display any nutrient, allergen, additive or ingredient properties.  The properties are understood at a glance through a traffic light system. It is also possible to compare products side by side to find the best product to suit your specific dietary needs.

The FoodEssentials Scanner is the premier application for helping you to interpret food labels.

Here’s what people are saying:

¨FoodEssentials Scanner is the best app that I’ve seen for those suffering from food allergies and intolerances.¨ theiphonemom.com

¨I love this app. My son has allergies and this makes it very easy to check for allergens when shopping. My wife and I use it to compare nutritional information. Very cool.¨ MJP123  – itunes review

¨How cool is it to be able to know what a grocery item has in it quickly and easily? By using the Food Essentials scanner, I truly know what I’m purchasing before putting anything into my system. Having a lot of food allergies in the past, this is a very handy and useful tool for me.¨ RRS Comm- iTunes Review

We hope you all have a happy and healthy 4th of July (although not too healthy!!)

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Corn Allergy Released

Posted by axavier on April 28, 2010 · 5 Comments 

cornDue to popular demand we have recently launched CORN as an allergen on the FoodEssentials Scanner.  It took about a week for our research team to go through the 35,000+ ingredients in our database to attach the corn property to all those relevant ingredients.

Dagan, and the research team worked really hard to get this one out there asap.  And so we’re happy to announce that you can now scan food products and be confident that the FoodEssentials Scanner will highlight the ingredients in the product that contain Corn. Read more

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The new iPhone 4G?

Posted by axavier on April 21, 2010 · 2 Comments 

All the data you’d ever need!FE Scanner on iPhone 4G

FoodEssentials has had the considerable privilege of working directly with Steve and the Apple team on developing the iPhone 4G.  It was an excellent experience for the FoodEssentials team and we’re really happy that the guys and gals at Apple were willing to extend the length of the iPhone 4G to better include the vast amount of data provided on the FoodEssentials Scanner.

Disclaimer: Need I say it?  Just in case, this is not real.  I was putting together a graphic to communicate to some partners the data that the FoodEssentials Scanner could display and then I thought it’d look cute in an iphone case et voila.  You have an exclusive iPhone 4G.  Some credit is due though… I did it all on Microsoft Paint.

(all data represented is real as can be found on the FoodEssentials Scanner)

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FoodEssentials Scanner Version 2.0 released

Posted by axavier on April 9, 2010 · Leave a Comment 

3 - My IngredientsYou’ve spoken and we’ve listened. On April 6th 2010 version 2.0.0 of the FoodEssentials Scanner was released. Based largely on the feedback we recieved from version 1.0.0 the new releases add some great functionality and robustnes to the FoodEssentials Scanner. Below is an outline of the major developments: Read more

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FoodEssentials Data Overview

Posted by axavier on March 30, 2010 · Leave a Comment 

dataWe’ve had a fair few questions about our data scans so I thought i’d address it in a quick post.  The questions and comments generally fall in to 3 categories.  The scope of the data, the accuracy of the data, and the geographic limitations of the data.

Data Scope:

We presently have a base database of 160k commercially available products and are continually working to increase the size and relevance of this database. At present, it is largely products available in general supermarkets and therefore will rarely, if ever, return results for products in specialty stores such as WholeFoods or Trader Joe’s.  However, we hope to address this by capturing more data. Read more

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Some Recent Feedback

Posted by axavier on March 29, 2010 · Leave a Comment 

gears-125x125Now that the FoodEssentials Scanner is live we’re beginning to get some feedback.  Most of that feedback has been excellent and we thank everyone for their kind words.  However, as is inevitable we have received some hard constructive criticism from some concerned parents with allergies.  It is always hard to receive harsh critiscism, but a valuable experience non-the-less.  To learn from it I would like to address the  issues raised below. Read more

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FoodEssentials Scanner giveaway #1

Posted by axavier on March 24, 2010 · 2 Comments 

phone-solo_03

It’s March Madness:

We’re giving away 5 free access codes to the FoodEssentials Scanner ($4.99 in the iPhone application store) to the first 5 people who RT to this twitter message.

@foodessentials : Free Prize – Free FoodEssentials Scanner access code for the 1st 5 people who RT this  – http://bit.ly/9r22tO

visit us on twitter to ReTweet this message and have a chance to win.

The First 5 people to RT the message on Twitter will win a promo code that will enable them to Redeem the FoodEssentials Scanner Application on their iPhone for FREE. Read more

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18 Apps to help with Grocery Shopping

Posted by axavier on March 18, 2010 · 2 Comments 

iphone pictureIn our increasingly busy world we all could do with some tools to help us with Grocery shopping.  Whether it is to deliver nutritional and ingredient information for food products, find healthier products, compare prices of products, creat, manage and share shopping lists there is an iPhone app out there that can help.

Following is a list of 18 iPhone applications that can help.  We’ve researched and hopefully provided a thorough list of the best tools that can help with grocery shopping.

We tried to do our best to make this a complete list but obviously there are going to be tools that we’ve missed off the list.  If you know of any applications out there that are not on this list let us know in the comments section below. Read more

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FoodEssentials Scanner approved and is now Live!!

Posted by axavier on March 12, 2010 · 2 Comments 

FES logo

We’re Now Live!!app-store

It took less than 48 hours for Apple to approve the FoodEssentials Scanner.  We take that to mean someone in apple likes what we’re doing.  Or perhaps that’s just the way it is nowadays.  Either way we’re very excited to announce that the FoodEssentials Scanner is now LIVE!!

Unfortunately, as we were expecting the approval processto take a week we’re playing catchup with out videos and ¨about¨materials and so only have raw videos at this stage (see below).  Over the next week we’ll have some really slick materials coming out.  Onwards and upwards. Read more

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FoodEssentials Scanner now in private Beta

Posted by axavier on March 9, 2010 · Leave a Comment 

FE Scanner

We here at FoodEssentials have been hard at work with the talented team at Beaver Creek Consulting over the last few weeks to deliver what we hope will be the game changing FoodEssentials Scanner. And we are proud to annouce that we are presently in private Beta mode and looking for testers to help us get it ready for launch.

In the field of Food and Food Label Scanning technology there are heaps of great applications out there.  But we felt that non of them delivered an application that had the potential to be a comprehensive solution.  The problem lies largely in the data.  Most applications only use nutritional data which is very important, but we all know that that’s only part of the food label data. Read more

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