Check out Comedy
A pretty hilarious take on how real life check outs would be if they were like online checkouts. (originally viewed at integershoppingmarketing.com
Now although this is tongue in cheek, there was a comment on the original article that gave me pause. Mpaskal said..
While this is hysterical and very accurate, I haven’t yet come to expect the same experience online that I have at retail. I shop online for things I don’t need immediately and require a higher involvement level (easier to do extensive research and comparison).When I go to the store, I expect some human interaction and a very simple checkout process. But I think that’s a great way to think about enhancing the online shopping experience… Read more
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Changing face of Retail – a threat to grocers?
It’s an amazing period that we’re in right now, that we can witness the considerable changes that are affecting massive industries in real time right in front of our eyes. See: search engines for the publishing industry; iTunes, Pandora, and YouTube for the music industry; Amazon for the retail industry. The pace at which these changes are taking place is impressive and can sometimes leave us confused as to which trends are lasting and which are not.
Three recent developments in the retail industry, we believe, are indications of what’s to come and will form the basis of considerable future change. Read more
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Aisle50 – Groupon for food
Aisle 50 is a new company that’s doing some pretty exciting things. Billing itself as the best way to save on your groceries, Aisle 50 is essentially a Groupon for food, offering up to 50% discounts on various food products.
Techcrunch explains how it works:
But there are some key differences. For one, these deals are being offered by the item’s manufacturer, rather than the retailer. And the way customers actually go about redeeming their coupons is different as well. Here’s how the process works (I’ll use a recent deal Aisle50 had featuring Chobani yogurts as an example): Read more
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Building Loyalty with Health & Wellness
A recent article posted in Progressive Grocer in September and written originally by Jeff Weidauer, VP of marketing, Vestcom International peaked my interest. He raises some very valid points which I will outline below as well as providing some of my own thoughts. (click here for a PDF version of the article)
Overview:
The article discusses the benefits for grocers in providing Health and Wellness (H&W) solutions to their customers, the primary benefit being increased loyalty. The article states that the two main trends leading towards this are:
- Increased demand for H&W information
- The inherent trust the consumer places on their local grocer (apprently more than their own GP)
To this I would add:
- The increased availability and affordability of H&W programs for the retailer
The major benefit gained from running a successul H&W program is increased customer loyalty as the article states; ¨Because loyalty is created from a bond with your shoppers that is more than just price. It’s a natural result of providing the products, services and information that shoppers need in an increasingly complex world.¨ Read more
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