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	<title>Foodessentials</title>
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	<link>http://blog.foodessentials.com</link>
	<description>What are you really eating?</description>
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		<title>FoodEssentials Scanner now in private Beta</title>
		<link>http://blog.foodessentials.com/foodessentials-news/foodessentials-scanner-now-in-private-beta/</link>
		<comments>http://blog.foodessentials.com/foodessentials-news/foodessentials-scanner-now-in-private-beta/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 16:24:14 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[FoodEssentials News]]></category>
		<category><![CDATA[FoodEssentials Scanner]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2449</guid>
		<description><![CDATA[
We here at FoodEssentials have been hard at work with the talented team at Beaver Creek Consulting over the last few weeks to deliver what we hope will be the game changing FoodEssentials Scanner. And we are proud to annouce that we are presently in private Beta mode and looking for testers to help us [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>LiveRight with Shoprite(R) teams withFoodEssentials</title>
		<link>http://blog.foodessentials.com/foodessentials-news/liveright-with-shoprite-launch/</link>
		<comments>http://blog.foodessentials.com/foodessentials-news/liveright-with-shoprite-launch/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:18:58 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[FoodEssentials News]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[health and wellness]]></category>
		<category><![CDATA[liveright]]></category>
		<category><![CDATA[shoprite]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2353</guid>
		<description><![CDATA[Today we launched our first collaboration with a major supermarket in the LiveRight with Shoprite(R) Food Comparison Tool . It is our first generation of Grocer tools that allows Shoprite(R) shoppers to search and compare Shoprite(R) products for allergen, additive or ingredient properties and to view the food labels.
This tool will help customers to find [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building Loyalty with Health &amp; Wellness</title>
		<link>http://blog.foodessentials.com/industry-watch/building-loyalty-with-health-wellness/</link>
		<comments>http://blog.foodessentials.com/industry-watch/building-loyalty-with-health-wellness/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 14:58:45 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[FoodEssentials News]]></category>
		<category><![CDATA[Industry Watch]]></category>
		<category><![CDATA[H&W]]></category>
		<category><![CDATA[health and wellness]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2347</guid>
		<description><![CDATA[A recent article posted in Progressive Grocer in September and written originally by Jeff Weidauer, VP of marketing, Vestcom International peaked my interest.  He raises some very valid points which I will outline below as well as providing some of my own thoughts.  (click here for a PDF version of the article)
Overview:
The article discusses the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The next target for the food conscious community</title>
		<link>http://blog.foodessentials.com/food-labeling/next-food-label-target/</link>
		<comments>http://blog.foodessentials.com/food-labeling/next-food-label-target/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:07:32 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Food Labeling]]></category>
		<category><![CDATA[Industry Watch]]></category>
		<category><![CDATA[front of label claims]]></category>
		<category><![CDATA[smart choices]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2328</guid>
		<description><![CDATA[
UPDATE: Kellogg to ditch immunity statement after ditching Smart Choices program last week.
The food community is riding high after their recent victory over the Smart Choices food label rating system and turning their attention to front of package marketing claims as their next target &#8211; see Marion Nestles article on Cocao Krispies and ¨immunicty¨claim h [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smart Choices RIP</title>
		<link>http://blog.foodessentials.com/food-labeling/smart-choices-rip/</link>
		<comments>http://blog.foodessentials.com/food-labeling/smart-choices-rip/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:53:54 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Food Labeling]]></category>
		<category><![CDATA[Industry Watch]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2118</guid>
		<description><![CDATA[Today it was reported in Just-Food that all 8 of the food manufacturers who had adopted the Smart Choices logo were now going to drop it from their packages in the face of cries that the logo could mislead consumers.
Connecticut Attorney General Richard Blumenthal requested that they drop the logo at least until the FDA [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Progressive Grocer wants to know about H&amp;W initiatives</title>
		<link>http://blog.foodessentials.com/industry-watch/know-about-hw-initiatives/</link>
		<comments>http://blog.foodessentials.com/industry-watch/know-about-hw-initiatives/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 11:15:32 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Industry Watch]]></category>
		<category><![CDATA[H&W]]></category>
		<category><![CDATA[progressive grocer]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2114</guid>
		<description><![CDATA[A recent post, on Progressive Grocer&#8217;s recently launched community site Aisle Chatter, titled In-Store H&#38;W, asks retailers and marketers to ¨let us know about [H&#38;W] programs  you are instituting in your stores¨.  The post explores the different ways in which retailers are addressing H&#38;W and hopes to do so in more detail following submissions on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Industry Watch: Guiding Stars in Shopper Iphone Application</title>
		<link>http://blog.foodessentials.com/industry-watch/guiding-stars-in-shopper-iphone-application/</link>
		<comments>http://blog.foodessentials.com/industry-watch/guiding-stars-in-shopper-iphone-application/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:47:32 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Industry Watch]]></category>
		<category><![CDATA[guiding stars]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[rating systems]]></category>
		<category><![CDATA[shopper]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2105</guid>
		<description><![CDATA[Guiding Stars recently partnered with iPhone development company ReachEveryWhere to incorporate their Stars in to the very popular Shopper iphone application.  The application, which can be seen by following the last link sells for about 99cents in the iPhone and itunes store.
It looks like it will be a very successful partnership with the simplicity of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mexican Foods – Ready To Go</title>
		<link>http://blog.foodessentials.com/food-tips/mexican-foods-%e2%80%93-ready-to-go/</link>
		<comments>http://blog.foodessentials.com/food-tips/mexican-foods-%e2%80%93-ready-to-go/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 02:59:25 +0000</pubDate>
		<dc:creator>dxavier</dc:creator>
				<category><![CDATA[Food Tips]]></category>
		<category><![CDATA[Flavor Enhancer]]></category>
		<category><![CDATA[Mexican Food]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2102</guid>
		<description><![CDATA[by Shereen Jegtvig
Mmmm&#8230;I love the flavors used in Mexican cooking, especially chiles and cilantro.  And what about refried beans?  They taste great and they&#8217;re good for you, right?  Well, yes, beans are are great source of protein and fiber, however traditional refried beans are made with lard so they&#8217;re high in saturated fats and calories.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nutrition Rating Systems &#8211; the problem and a solution</title>
		<link>http://blog.foodessentials.com/food-labeling/nutrition-rating-systems-the-problem-and-a-solution/</link>
		<comments>http://blog.foodessentials.com/food-labeling/nutrition-rating-systems-the-problem-and-a-solution/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 09:33:07 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Food Labeling]]></category>
		<category><![CDATA[Industry Watch]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2093</guid>
		<description><![CDATA[The Situation
There has been a lot of attention given to nutrition rating systems of late, fueled by the  launch of the controversial Smart Choices rating system.  The controversy of the smart choices program, in brief,  is that the criteria for what gets labelled a ¨smart choice¨ seem somewhat flimsy.  For instance Marion Nestle examines [...]]]></description>
		<wfw:commentRss>http://blog.foodessentials.com/food-labeling/nutrition-rating-systems-the-problem-and-a-solution/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Research: Orange Juice &#8211; What people are looking for</title>
		<link>http://blog.foodessentials.com/uncategorized/orange-juice-what-people-are-looking-for/</link>
		<comments>http://blog.foodessentials.com/uncategorized/orange-juice-what-people-are-looking-for/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 18:40:30 +0000</pubDate>
		<dc:creator>axavier</dc:creator>
				<category><![CDATA[Food Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[FoodEssentials Research]]></category>
		<category><![CDATA[labe]]></category>
		<category><![CDATA[labelbase]]></category>
		<category><![CDATA[orange juice]]></category>
		<category><![CDATA[rese]]></category>
		<category><![CDATA[resea]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.foodessentials.com/?p=2008</guid>
		<description><![CDATA[Orange Juice is another popularly compared food category on FoodEssentials.com with 8583 comparisons in the last 6 months – or 1.34% of all comparisons – which if you consider there are over 1000 food categories – is a fair bit of attention.
We have 86 products categorized under the orange juice food category and below we [...]]]></description>
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		<slash:comments>0</slash:comments>
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