Smart Choices RIP

Today it was reported in Just-Food that all 8 of the food manufacturers who had adopted the Smart Choices logo were now going to drop it from their packages in the face of cries that the logo could mislead consumers.

Connecticut Attorney General Richard Blumenthal requested that they drop the logo at least until the FDA had completed their investigations into the Smart Choices, and food rating systems in general.

The Smart Choices program shot into the public awareness largely due to the fact that they had labelled Froot Loops a ¨smart choice¨.  The community obviously took exception to this, fueled by influential critics such as Marion Nestle an d Connecticut Attorney General Richard Blumenthal.

This dramatic turn around and the resulting negative press will surely make manufacturers and retailers take pause before they next try to tell the consumer what is good or bad for them.  The next frontier will be front of label claims such as ¨increses immunity¨ etc.  see Marion Nestle article here

The community is voicing their opinion and calling for simpler food labelling…and they’re close to reaching critical mass in their mission.  Who will be the next victim?

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