LiveRight with Shoprite(R) teams withFoodEssentials
Today we launched our first collaboration with a major supermarket in the LiveRight with Shoprite(R) Food Comparison Tool . It is our first generation of Grocer tools that allows Shoprite(R) shoppers to search and compare Shoprite(R) products for allergen, additive or ingredient properties and to view the food labels.
This tool will help customers to find and create lists of products that best suit their specific dietary needs. It it a new generation of Health and Wellness tool that leverages the power of our database to cover everyones health needs. Read more
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Building Loyalty with Health & Wellness
A recent article posted in Progressive Grocer in September and written originally by Jeff Weidauer, VP of marketing, Vestcom International peaked my interest. He raises some very valid points which I will outline below as well as providing some of my own thoughts. (click here for a PDF version of the article)
Overview:
The article discusses the benefits for grocers in providing Health and Wellness (H&W) solutions to their customers, the primary benefit being increased loyalty. The article states that the two main trends leading towards this are:
- Increased demand for H&W information
- The inherent trust the consumer places on their local grocer (apprently more than their own GP)
To this I would add:
- The increased availability and affordability of H&W programs for the retailer
The major benefit gained from running a successul H&W program is increased customer loyalty as the article states; ¨Because loyalty is created from a bond with your shoppers that is more than just price. It’s a natural result of providing the products, services and information that shoppers need in an increasingly complex world.¨ Read more
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- FoodEssentials Scanner approved and is now Live!!
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