2012 – the year of mobile convergence for retailers?
Probably one of the most insightful posts on mobile and retailing was recently published on Forbes.com by John Caron of Modiv Media – one of the most holistic mobile solution providers out there for retailers.
“For Mobile Commerce: the Year of Convergence and Context” explores the mobile related trends that will influence retailing over 2012. Read more
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Mobile apps not a silver bullet?
A recent discussion article on RetailWire.com entitled “The Fallacy of the Connected Consumer’s Love of Mobile Apps” by Rick Moss daws on some interesting research to show that mobile may not be the silver bullet that many retailers and industry players have previously thought.
According to the report, Meet the Connected Consumer: How Tablets, Smartphones and Facebook are Changing the Ways Consumers Shop, only 4% of respondents shoppped within an app on the phone. Furthermore, only 14% shopped using their smartphones compared to 87% who used their PC’s. Read more
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Claims Halo effect
A recent post published by Caroline Scott- Thomas on FoodNavigator-usa.com drew attention to studies that indicate that products labelled with certain ethical claims create a halo effect around the percieved nutritional content.
The post highlights two studies that indicate that products that make ethical claims such as ‘organic‘ or ‘fair trade‘ were perceived to have better nutritional content than similar products without the ethical claims. Read more
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Changing face of Retail – a threat to grocers?
It’s an amazing period that we’re in right now, that we can witness the considerable changes that are affecting massive industries in real time right in front of our eyes. See: search engines for the publishing industry; iTunes, Pandora, and YouTube for the music industry; Amazon for the retail industry. The pace at which these changes are taking place is impressive and can sometimes leave us confused as to which trends are lasting and which are not.
Three recent developments in the retail industry, we believe, are indications of what’s to come and will form the basis of considerable future change. Read more
Possibly Related Posts:
- F-commerce not a threat to retail? (facebook storefronts)
- Mobile Disrupting Path to Purchase
- 2012 – the year of mobile convergence for retailers?
- Mobile apps not a silver bullet?
- Check out Comedy
