Industry Watch: Guiding Stars in Shopper Iphone Application

Posted by axavier on October 1, 2009 · Leave a Comment 

ArticlesGuiding Stars recently partnered with iPhone development company ReachEveryWhere to incorporate their Stars in to the very popular Shopper iphone application.  The application, which can be seen by following the last link sells for about 99cents in the iPhone and itunes store.

It looks like it will be a very successful partnership with the simplicity of Guiding Stars product ratings providing the ability for Shopper users to compare products in the process of building shopping lists. The demonstration of the shopper product is very slick and demonstrates its core functionality.

Shopper is the leading grocery iPhone application.  Guiding Stars is a leading food product rating system available in over 1300 supermarkets.  The food rating area is growing significantly with several competitors including Nuval and the recently controversial SmartChoices.  This move by Guiding Stars is intriguing and strategically valuable for market acceptance.  It will be interesting to see how well the system works and how their competition respond.

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