Research: Breakdown of Calorie comparisons

In the last 6 months we have performed an open online survey on FoodEssentials.com to learn about what people care about when looking at and comparing food labels.  In total we have recorded the results of over 30,000 unique sessions and have a vast amount of data to analyse.  We will be releasing regular summariesof the data over the next few months.  In this post we will explore what people are looking at when they have compared products by Calories.

Calories Overview:

Calories was the number one most compared variable at 6.3% of all comparisons (638530).  This was closely followed by Gluten (4.6%), Preservative (3.8%), Sodium (3.7%), and Fiber comparisons (3.6%).  As can be seen by just these results, Calories was significantly more popular a comparison than the others – and this comes by no surprise. Read more

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