Research: Orange Juice – What people are looking for
Orange Juice is another popularly compared food category on FoodEssentials.com with 8583 comparisons in the last 6 months – or 1.34% of all comparisons – which if you consider there are over 1000 food categories – is a fair bit of attention.
We have 86 products categorized under the orange juice food category and below we will explore what people are looking for when comparing different orange juice products.
Top 5 Comparisons:
If I had to have at a guess as to the top variable that were compared in the orange juice category I would say probably, calories and sugar. The table below outlines the top food variables that people are choosing when they compare orange juice. Sugar (16%) is in the top 5 with a significant share of the comparisons, however the most compared variable is suprisingly Colors (26.2%) and Preservatives(12.9%) follows up in 3rd place. Read more
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Research: Breakdown of Calorie comparisons
In the last 6 months we have performed an open online survey on FoodEssentials.com to learn about what people care about when looking at and comparing food labels. In total we have recorded the results of over 30,000 unique sessions and have a vast amount of data to analyse. We will be releasing regular summariesof the data over the next few months. In this post we will explore what people are looking at when they have compared products by Calories.
Calories Overview:
Calories was the number one most compared variable at 6.3% of all comparisons (638530). This was closely followed by Gluten (4.6%), Preservative (3.8%), Sodium (3.7%), and Fiber comparisons (3.6%). As can be seen by just these results, Calories was significantly more popular a comparison than the others – and this comes by no surprise. Read more
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Research: Most Popular Aisles and Food Categories by Food Comparisons
Following on from the last post in this series of FoodEssentials Research posts, we will further explore what people are comparing on FoodEssentials by looking at the aisles and food categories. All food labels in the database are categorized under an Aisle / Shelf / Food Category system that helps one to locate the products more easily, such as Cereal & Breakfast Foods / Cereal / Bran Cereal. In this post we will look at which aisles and food categories have received the most comparisons in 2009 so far.
Aisles by Food Comparison
The graph below shows the top 10 aisles by food comparison. Aisles are the broadest type of food category and can best be understood by thinking of the aisles in a supermarket. The results show the most popular aisles by the number of food comparisons undertaken on FoodEssentials.com. Read more
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Research: Overview of the Most Popular Food Comparisons
In a new series of posts categorized under ¨FoodEssentials Research¨, I will be regularly publishing research data from the FoodEssentials LabelBase Database and FoodChoice Database. I briefly describe each database at the bottom of this post. The aim of these posts is to provide the community with unique insight in to Food label data and the Food Comparison data as well as to highlight and outline the type of data available in the FoodEssentials databases.
Overview of the Most Popular Food Comparisons
The graph below shows the top 10 food comparisons on FoodEssentials.com by users in 2009. A food comparison is defined as a choice of an additive, allergen, or ingredient variable when comparing various food products on FoodEssentials.com. The table below the graph goes in to a little more detail showing the food comparisons for all 38 variables available at this stage. Read more
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