Research: Orange Juice – What people are looking for

softdrink-125x125Orange Juice is another popularly compared food category on FoodEssentials.com with 8583 comparisons in the last 6 months – or 1.34% of all comparisons – which if you consider there are over 1000 food categories – is a fair bit of attention.

We have 86 products categorized under the orange juice food category and below we will explore what people are looking for when comparing different orange juice products.

Top 5 Comparisons:

If I had to have at a guess as to the top variable that were compared in the orange juice category I would say probably, calories and sugar.  The table below outlines the top food variables that people are choosing when they compare orange juice. Sugar (16%) is in the top 5 with a significant share of the comparisons, however the most compared variable is suprisingly Colors (26.2%) and Preservatives(12.9%) follows up in 3rd place. Read more

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