Industry Watch: Guiding Stars in Shopper Iphone Application
Guiding Stars recently partnered with iPhone development company ReachEveryWhere to incorporate their Stars in to the very popular Shopper iphone application. The application, which can be seen by following the last link sells for about 99cents in the iPhone and itunes store.
It looks like it will be a very successful partnership with the simplicity of Guiding Stars product ratings providing the ability for Shopper users to compare products in the process of building shopping lists. The demonstration of the shopper product is very slick and demonstrates its core functionality.
Shopper is the leading grocery iPhone application. Guiding Stars is a leading food product rating system available in over 1300 supermarkets. The food rating area is growing significantly with several competitors including Nuval and the recently controversial SmartChoices. This move by Guiding Stars is intriguing and strategically valuable for market acceptance. It will be interesting to see how well the system works and how their competition respond.
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Do food label rating systems work for you?
USNEWS.com posted a very thorough and well researched article on food label rating systems prompted by the release of a new rating system – Smart Choices. Click here to view the article in full.
I made a comment stating my point of view which is posted below.
What do you think of food rating systems? Do you find them useful? Do they work for you? Tell us which system you have in your local grocery store?
¨I would like to add another point to the duscussion that I feel is missing; are rating systems, as a group, the best and only solution for simplifying label data?.
Most rating systems do a great job at presenting and simplifying certain label information but are somewhat limited in that they only represent a particular aspect of the label data and do not consider the consumers specific needs. In this day and age of dietary choice everyone has their own unique specific needs and in a single family there can be several specific needs. But as a first step in the right direction label rating systems generally perform. Read more
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