Research: Orange Juice – What people are looking for
Orange Juice is another popularly compared food category on FoodEssentials.com with 8583 comparisons in the last 6 months – or 1.34% of all comparisons – which if you consider there are over 1000 food categories – is a fair bit of attention.
We have 86 products categorized under the orange juice food category and below we will explore what people are looking for when comparing different orange juice products.
Top 5 Comparisons:
If I had to have at a guess as to the top variable that were compared in the orange juice category I would say probably, calories and sugar. The table below outlines the top food variables that people are choosing when they compare orange juice. Sugar (16%) is in the top 5 with a significant share of the comparisons, however the most compared variable is suprisingly Colors (26.2%) and Preservatives(12.9%) follows up in 3rd place. Read more
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Research: Breakdown of Calorie comparisons
In the last 6 months we have performed an open online survey on FoodEssentials.com to learn about what people care about when looking at and comparing food labels. In total we have recorded the results of over 30,000 unique sessions and have a vast amount of data to analyse. We will be releasing regular summariesof the data over the next few months. In this post we will explore what people are looking at when they have compared products by Calories.
Calories Overview:
Calories was the number one most compared variable at 6.3% of all comparisons (638530). This was closely followed by Gluten (4.6%), Preservative (3.8%), Sodium (3.7%), and Fiber comparisons (3.6%). As can be seen by just these results, Calories was significantly more popular a comparison than the others – and this comes by no surprise. Read more
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