Claims Halo effect
A recent post published by Caroline Scott- Thomas on FoodNavigator-usa.com drew attention to studies that indicate that products labelled with certain ethical claims create a halo effect around the percieved nutritional content.
The post highlights two studies that indicate that products that make ethical claims such as ‘organic‘ or ‘fair trade‘ were perceived to have better nutritional content than similar products without the ethical claims.
This leads to some areas of further potential study such as how the nutritional values of products that contain ethical claims may differ from those without ethical claims. Or an analysis of whether the distribution of “better” nutritional values relate to particular claims.
In essence it would be interesting to see if the halo effect as found by the above studies does in fact relate to a general overall better nutritional profile in products – are consumers right in general?
We’ll follow this post up with some initial research in the following few weeks.
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